In providing your customers with excellent service - you need to start with customer satisfaction.

What do your customers want from you? What will satisfy your customer's needs?

A shortlist would include, amongst other things:

• Supply of a product or a service that meets their needs
• A positive buying experience for your customer
• A meaningful relationship with you and/or your business
• To be treated with integrity and respect
• Excellent service standards - consistently provided
• Care factor in your work and/or product/service delivery to your customer
• To be Provided with good value
• Provided with knowledge
• Efficiency and effectiveness in delivery of service or product
• Putting yourself in your customer's shoes - show you understand your customer's needs
• Delivering excellent outcomes

Depending on your industry, a more extensive and detailed list should be put together.

Remember, it is never too late to make changes. Evaluate how your business is performing against your detailed list and see what improvements you can implement. What changes do you need to make?

Again depending on your industry and the size of your business, you may also want to measure and benchmark your customer service and customer satisfaction levels.

In assessing how your customer service excellence is going to contribute to your overall growth strategy, think about what you want to achieve from this process.

• Provide great service. Make the customer feel special/happy.
• Provide the customer with what they want - satisfy a need
• Give people things/value that they did not expect from you
• Identify and exceed the needs of the customer
• Get repeat business from your customers
• Have your customers refer you new business

Depending on your business, you may also want to implement systems, such as:

1. Standardise and document your service/product delivery process.
2. Create procedures and manuals and train staff.
3. Set service standards and customer care philosophy.
4. Implement processes for quality control.
5. Only hire good and competent people, with the right attitudes, work ethics and a love for what they do.

As always should you need assistance with any aspect of your business, contact KAA Australia on: (02) 9299 2555. We will be more than happy to help you with anything that you may require.

To your prosperity,

Kostas Augerinos

Managing Director/Founder

KAA Australia

Posted in Sales Plan, Excellent Customer Service, Improving Customer Satisfaction

Every industry has its own particular Growth Strategies. These growth strategies need to be identified, understood, analysed for appropriateness and then implemented to achieve growth in the short term and for the longer term.

These Growth Strategies should run through all your planning and its documentation in your:

• Business Plan
• Marketing Plan
• Sales Plan
• Financial budgeting and forecasts
• Implementation timetables

Adopting growth strategies in such a holistic fashion within your business operations - should result in a simple " cause and effect" outcome. That is - implement every available growth strategy - and get business growth.

Growth strategies can include organic growth (growing your existing customer base) or growth by acquisition (buying additional customer bases). Whether either or both of these "strategy sets" are appropriate for you will depend on your industry and your overall goals.

If you don't know what growth strategies you should be adopting for you in business, or you would like professional assistance with your growth strategies, then call KAA Australia on (02) 9299 2555.

To your prosperity,

Kostas Augerinos

Managing Director/Founder

KAA Australia

Posted in Growth Strategies, Business Planning, Marketing Plan, Sales Plan, Financial budgeting and forecasts

Remember that KAA Finance is here to help you!

We have been assisting our clients with their finance requirements since 1999.

Our focus is to ensure that the clients of KAA Finance get the lowest interest rates possible for your situation, and that your facilities are properly structured and tax effective.

I have recently noticed that there are still some clients of KAA Australia that are not aware that we are also finance brokers, and I thought this would be a tmely reminder.

The Finance Market - Now

So what's happening in the finance market at the moment?

Well the banks are still competing with each other for market share, although, each bank has its particular areas of focus.

For example, some banks are aggressive in the area of commercial finance, others are focused on home loans, others focusing on business finance and yet others focusing on leasing, debt/invoice factoring etc.

So which is the best bank to go to right now?

Well it depends on what type of loans you are after, and what the size of the loan is.

Also, every few months, the banks change their policies and their level of aggressiveness in a particualr area.

The best way to go if you are looking for finance is to come in and see us. We are always up to the minute on what the banks are doing and we can help ensure that your loan is placed where you will get the best outcomes. We also take all the hard work out of the finance process for you.

See our Contact Us section on our website for more details and remember to come in and see us whenever you have any queries about your finance requirements.

Best Wishes,

Kostas Augerinos

Managing Director/Founder

KAA Australia

Posted in Finance, Raising Finance, Finance Market, Interest Rates, Commercial Finance, Home Loans, Business Finance, Leasing, Finance Brokers